Putting It All Together: Developing A Strong SEO Strategy For Your Business

1. We Need to Talk About an SEO Strategy. It’s A Necessary Evil
2. Keywords: A Glimpse into Determining What Your Audience Wants and Needs
3. Boost Site Authority So Google And Your Visitors Take You Seriously
4. Is Your Site Trustworthiness Affecting Your Search Engine Ranking? 
5. Can the Small Guy Win? Relevancy Matters!
6. Let’s Talk About User Behavior and How It Impacts Search Rankings
7. Putting it all Together: Developing a Strong SEO Strategy

In previous blog posts in this series, I’ve shared quite a bit of information with you about developing a strong SEO strategy that can boost your rankings and the traffic that search engines send your way. By the way, I haven’t expanded on this yet, but Google is where you want to focus. It is your best shot at getting traffic. And if you optimize for Google it will work well for the rest of the search engines too.

Start By Setting A Goal

The first step of any strategy is to set a goal of what you would like to accomplish. Without a goal for your SEO strategy, you won’t know if you’re succeeding. You will also be unable to gauge what it will take to reach your goal. Decide how much search engine traffic you want from your content and set a time limit (say by the end of the month or the quarter). Then get to work. Start by taking a guess at how much content you need to publish to reach that goal.

Determine Your Topics And Your Publishing Schedule

Next, it’s time to make a list of topics that you want to write about (or record) and develop a publishing schedule. This doesn’t need to be set in stone, but you’re much more likely to get it done if it’s on the calendar. Commit and do your best to stick to it. Then it’s time to start writing.

Find Your Keywords

Do your keyword research to find the keywords that you think will give you good results. There’s no way to know for sure if they will work until you try. The good news is that you can adjust, or simply create more content based on other keywords. Don’t forget, you want to rank for keywords that indicate that people are searching for what you have to offer.

Publish And Monitor Rankings

Publish as you go along and keep an eye on your rankings and traffic. Make a spreadsheet of your keywords. Using an incognito web browser, look at the rankings once a week or so. Make sure you’ve set up a Google Analytics account for your website to keep an eye on the traffic you have coming in through search.

Work On Social Signals And Incoming Links

Each time you publish a new piece of content, spend some time sharing it on social media. Get the ball rolling and share it around. If you have an email list, email your subscribers about it on a weekly basis. You want your content to be seen so that they view you as an expert which will get people to link back to your articles naturally.

Rinse And Repeat

Keep writing and recording. Keep publishing. Keep sharing your content, both old and new, on social media. Having a strong SEO strategy is not a ‘one and done’ task. It is a long-term strategy and you’re in this for the long haul.

Track, Test And Adjust As Needed

Once you have started implementing your strategy, take some time, regularly, to examine your data. Is your SEO strategy working? Is it working as well as you’d like? If not, what could you adjust? It could be publishing less frequently, but writing longer blog posts instead. Maybe it’s using more social-friendly images – or less. Maybe it’s taking the time to create five new Pinterest images each week. SEO is forever changing. Keep learning and modify your strategy as you learn.

Is the idea of creating a strong SEO strategy overwhelming you? Request your free SEO Analysis and we’ll get you started down the right path.

1. We Need to Talk About an SEO Strategy. It’s A Necessary Evil